SOLUNA | BRAND REFRESH
MY ROLE
Creative direction
Illustration
Character Design
Illustration
Character Design
THE TEAM
Graphic Designers -
Fiona Tran
Sarah Rucci
Miguel Castillo
Fiona Tran
Sarah Rucci
Miguel Castillo
THE PROJECT
Revise and refresh Soluna's brand, consolidating and streamlining existing visuals while providing a new look and direction for the brand.
THE result
A comprehensive and elegant new brand direction for Soluna, featuring an updated logo, brand palette, typefaces, house illustration style, and redesign of Soluna's signature mascot, Space Bunny, all backed by extensive research to appeal to Soluna's target demographic – Gen Z.
